MedTech Moving Forward: The MedTech Forum 2022

medtech forum 2022

As both a proud sponsor and an exhibitor, Rods&Cones is looking forward to The MedTech Forum 2022 at the Barcelona International Convention Centre (CCIB) which will be held from the 3rd to the 5th of May 2022. 


Europe’s largest health and medical technology industry conference is the defining in-person event for MedTech companies who are driving the industry forward through innovative technologies whilst seeking new ways to boost their bottom line. 


The event will be a chance for Rods&Cones to catch up with existing MedTech partners, and an opportunity to reach out to new ones. So what can you expect to see from Rods&Cones? 


What we offer

Rods&Cones is improving healthcare worldwide by providing the most advanced and compact remote collaboration service to medical experts. Based on cutting-edge smart glasses technology, operators can now interact with specialists located outside the operating room, and all around the world. 


Not only do healthcare professionals gain on-demand access to skills and knowledge needed to improve patient outcomes, but MedTech companies can also maximize their output by reaching a wider audience through remote product demonstrations to multiple customers at once, no matter where they’re based.


Our stand at The Medtech Forum 2022 will showcase our technology in action so that you can see how remote access to the operating room provides the perfect platform to grow sales of your medical device.  


How we help MedTech companies grow


Research conducted by the Boston Consulting Group (BCG) shows that remote MedTech field reps deliver better value for money. In 2021, they generated revenue 2-3 times more than their traditional counterparts. 


BCG’s ‘Milkmen Study’ also reveals that companies that have already embraced this new commercial model are reporting an annual growth rate (AGR) of 27%. Competitors keen to make up the lost ground are looking for new ways to stay in the game. At the same time, continuous improvement is at the forefront of any progressive MedTech company’s business goals as they seek to keep their competitive advantage.


Using our smart surgery glasses and digital remote assistance platform, users can connect safely to an assisting surgeon, product specialist, or medical professional anywhere in the world, in real-time. 


With Rods&Cones technology, MedTech companies can save on travel expenses, subsistence allowance, and time by getting in front of multiple clients in one session. Our remote technology is one of the key enablers for profit-driven companies looking to drive down costs and increase sales, by helping them generate more by spending less.


About The MedTech Forum

A key industry event since 2007, the MedTech Forum is the largest health and medical technology industry conference in Europe. 


After a successful digital incarnation in 2021, this year marks a return to an in-person event, where industry leaders, leading innovators, and investors meet to discuss future opportunities in MedTech. Live sessions from the Plenary Room will also be streamed online for those attending remotely. 


And if you’re there in person, don’t forget to check out the Rods&Cones stand #09 to see our technology in action, and to find out first-hand how it can help to deliver better value for your medical device sales team. We look forward to seeing you there!

For more detailed information about the event, visit The MedTech Forum website. 

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