About Us

Rods&Cones is remote collaboration service for simple and secure access to any OR, improving efficiency, innovation, and impact.

our purpose and mission

Our purpose is to be a catalyst for change in healthcare to improve people’s lives, and our mission is to connect medical experts worldwide to make more of every operating room (OR).

Our story

Rods&Cones was founded with a vision of transforming healthcare by bringing expert guidance and teaching beyond the OR walls. Traditionally, when a surgeon sought advice or wanted to teach, it required onsite presence, limiting access and efficiency. We saw the potential for a virtual approach that offers technical precision and flexibility, allowing experts to connect remotely.

Our goal

Our goal was to create a solution that not only serves developed regions but also reaches remote, underserved areas where access to knowledge and expertise can be challenging.Ultimately, our mission is to improve people’s lives, and through technology, we have found a way to make this possible, today.

Beyond Innovation

Our Technology

Our technology empowers surgeons, MedTech professionals, and students with real-time OR access and remote collaboration tools, ensuring that expertise is never out of reach.

Our Name

Our name reflects the two types of photoreceptors in the human eye—Rods and Cones. Just as they work together to help us see the world more clearly, we connect experts around the world to provide better healthcare.

Our Vision for the Future

Today and into the future, Rods&Cones continues to connect medical expertise across the globe, empowering healthcare professionals with the tools to collaborate and innovate from anywhere.

Meet The Team

A team of entrepreneurs and innovators dedicated to empowering surgeons, medical device specialists & other experts to work remotely. We pride ourselves on our team diversity coming from different cultures and and countries making us all more in tune with our customers worldwide.

Bruno Dheedene

Founding Partner & CEO

Worked in Pharma and MedTech for nearly 20 years. Dedicated to changing the way the medical industry communicates.

Bert Puelings

COO

Seasoned service design architect who oversees all operational efforts – including supply chain, customer experience, IT, and quality control. Has been instrumental in setting up Rods&Cones’ global customer service centers.

Benoit Quirynen

CTO

Digital era advocate, making quick wins possible with agile strategy, backed up by 25 years in telecoms and adjacent sectors.

Jorrit Kooi

CFO

With over 15 years of experience in finance and working with scale ups, our CFO is an expert in scalability and passionate about innovation.

Scott Solis

Managing Director USA & Canada

20 years in the Medical Device industry leading in Commercial, Marketing, and Education activities. Passionate about people and new technologies.

Steven Bessemans

Business Development

With experience across industries, Steven possesses a contagious curiosity and enthusiasm for customer-centric solutions. He is passionate about maximizing accessibility to the best possible healthcare, while focused on a client’s ROI.

Inés Pérez Roggero

Marketing Director

Barcelona-based, with 20 years experience in marketing and commercial operations, passionate about using digital marketing to engage communities.

rods-about team r&c
Play Video

Talk to sales