Going Green, Gaining Speed.

How Rods&Cones is Contributing to MedTech’s Efficiency and Sustainability

In an era where sustainability is not just a choice but a necessity, businesses across sectors are looking for innovative ways to reduce their carbon footprint and embrace green practices. The medical technology (MedTech) sector is no exception. As outlined in the Boston Consulting Group’s article “MedTech’s Green Moment Is Here“, the healthcare industry contributes significantly to global carbon emissions, with MedTech playing a substantial role. However, the introduction of remote technology, such as Rods&Cones, offers a promising solution not only to curb CO2 emissions but also to enhance operational efficiency, presenting a win-win scenario for companies striving towards sustainability.

Cutting CO2 and Boosting Efficiency: The Dual Power of Rods&Cones

Rods&Cones is transforming the MedTech industry by significantly reducing the need for physical travel, traditionally a major source of CO2 emissions. By enabling remote education, diagnostics, and case support, Rods&Cones Remote Tech is effectively reducing the carbon footprint associated with the daily operations of medical device companies, hospitals, healthcare professionals (HCPs), and the broader healthcare sector. This shift not only addresses environmental concerns but also streamlines processes within the medical field.
The implications are vast, from lesser traffic on the roads to reduced demand for on-site medical facilities, all contributing to a significant decrease in CO2 emissions.
However, this shift towards remote interactions is not only environmentally beneficial but also economically advantageous. As indicated in Exhibit 3 of the BCG article, the abatement cost for reducing business travel is -300 €/CO2eq by 2030, meaning that for every ton of CO2 equivalent emissions avoided by cutting down on business travel, companies could save 300 euros. This positions business travel reduction as one of the most financially viable strategies for companies aiming to lower their carbon footprint.

Source: MedTech’s Green Moment is Here, BCG 2024

Traditional face-to-face consultations and customer support often involve considerable expenses, from travel to the physical infrastructure required to host such meetings. Remote technology slashes these costs dramatically, allowing savings to be redirected towards further innovation and improvement in patient care services. This can also make healthcare more accessible and affordable, especially in remote or underserved areas, thereby broadening the impact of medical services.

The result is that this shift towards remote operations is not just beneficial for the environment but also for the companies themselves. By adopting Rods&Cones Remote Collaboration Services, companies are experiencing increased efficiency. Medical professionals can manage more cases in less time, without the need for travel, thereby optimizing their productivity. This not only leads to a better allocation of resources but also ensures that patients receive timely care, enhancing overall patient satisfaction and outcomes.

As an example, a MedTech company successfully doubled its trainee count and reduced costs by implementing a hybrid model—combining in-person and remote sessions—in their European proctoring programs, all while significantly reducing its CO2 emissions in just one year. This approach highlights the effective blend of efficiency, cost-effectiveness, and environmental responsibility in contemporary healthcare education, as detailed in the case study “Revolutionizing Teleproctoring with Remote Technology” from Rods&Cones.

Figure 2. Source: Revolutionizing Surgical Proctoring with Remote Technology , Rods&Cones 2024

A Win-Win for the Planet and Healthcare Efficiency

The environmental benefits of adopting remote technologies in the MedTech sector align with broader global sustainability goals. As the Boston Consulting Group article highlights, reducing emissions is not just about corporate responsibility but also about tapping into new revenue streams and improving a company’s Environmental, Social, and Governance (ESG) scores. This can enhance a company’s reputation, attract and retain talent, and position it as a leader in the fight against climate change.

In conclusion, the integration of Rods&Cones Remote Tech in the MedTech industry is not just an environmental imperative but a strategic business move. It aligns with the urgent need for decarbonization while offering a wide range of benefits from increased efficiency and cost savings to improved patient care. As the world moves towards a more sustainable future, embracing such technologies will be key for companies looking to lead in their industries and contribute positively to global health and the environment.

If you’re eager to explore how Rods&Cones can transform your operations and contribute to a greener planet, book a demo today and embark on a journey towards sustainable healthcare excellence.

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