Pusen Medical partnered with Rods&Cones to build a comprehensive video library for their KOLs and distributors, aiming to enhance product visibility and surgeon training in advanced ureteroscopy. This collaboration enabled live and recorded procedural broadcasts, making practical, real-time sessions and educational content widely accessible.
About Pusen Medical
Established in 2014, Pusen Medical, is a leading innovator in the field of medical technology, specializing in the development of disposable endoscopy products. The company is committed to advancing healthcare by providing high-quality, innovative medical products that enhance clinical practices globally.
Objectives
The goal was to establish a video library for surgeons and fellows. This platform was to be designed as a key teaching and marketing resource that enhanced product visibility while training surgeons in advanced ureteroscopy skills.
Pusen Medical aimed to provide training that built surgeons’ understanding of DISS technology and proficiency with the advanced 7.5 Fr ureteroscope, as well as with its newest innovation: a 5.1 Fr scope featuring a larger working channel, specially designed to enhance procedural capabilities.
Overcoming challenges with Remote Collaboration
Pusen Medical has integrated Rods&Cones’ remote collaboration service into their operations, significantly enhancing their surgical training and educational outreach. The company has strategically placed kits in Barcelona, Spain, where they conduct live surgeries, expertly moderated by HCP’s in France. This setup leverages webinOR, R&C’s one-to-many system, enabling broadcasts to teams worldwide, particularly in China, where participants can interact in real-time with the surgical teams.
This innovative approach not only facilitates immediate communication and learning during live procedures but also allows for the recording of these sessions to build a comprehensive video library for their customers. Additionally, Pusen Medical uses Rods&Cones technology to broadcast these procedures in auditoriums, greatly expanding the reach and impact of their training programs.
Impact
Through its strategic use of Rods&Cones’ remote collaboration technology, Pusen Medical has revolutionized its educational offerings, aligning them closely with its mission to advance urological skills worldwide. This implementation not only highlights their commitment to enhancing product visibility but also prioritizes education and skill development within the field of urology.
The utilization of Rods&Cones has empowered Pusen Medical to take complete ownership of their educational content, ensuring that surgeons around the globe have up-to-date knowledge, can connect with peers, and share invaluable experiences. This collaborative platform has fundamentally transformed how Pusen’s KOLs engage with each other and with advancements in their field, significantly strengthening the global surgical community.
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