The Rods&Cones Team
Meet the team
Hello! We’re Rods&Cones. A team of entrepreneurs and innovators committed to empowering surgeons, medical device specialists, and other experts to work together – remotely.
Dedicated to changing the way the medical industry communicates
Founding Partner & CGO
Loves technology and was once a writer.
Seasoned service design architect who oversees all operational efforts – including supply chain, customer experience, IT, and quality control. Has been instrumental in setting up Rods&Cones’ global customer service centers.
Digital era advocate, making quick wins possible with agile strategy, backed up by 25 years in telecoms and adjacent sectors.
With over 15 years of experience in finance and working with scale ups, our CFO is an expert in scalability and passionate about innovation.
Managing Director USA & Canada
20 years in the Medical Device industry leading in Commercial, Marketing, and Education activities. Passionate about people and new technologies.
A med-tech sales leader, with 17 years in the industry and some of the biggest names in pharma on his CV.
Inés Pérez Roggero
Barcelona-based, with 20 years experience in marketing and commercial operations, passionate about using digital marketing to engage communities
Keen to get started?
Want to know how we can save your time, costs & get on demand access to the OR?
There’s only one way to find out!